TRENTON, N.J. — Peter E. Bickel, JD, of Wynnewood, Pa., has been appointed as associate vice president for University Marketing and Recruitment in the Division of Enrollment Management at Thomas Edison State University.
In making the announcement, Dr. Dennis W. Devery, vice president for Enrollment Management, Division of Enrollment Management, said, “With Peter’s appointment, Thomas Edison State University gains a very seasoned, highly successful leader in marketing and recruitment. We are fortunate indeed to have been able to attract such a talented and committed professional to join the university in this important position. I am confident that Peter’s skills and experience will serve the university well as we continue to provide innovative ways to fulfill the learning needs and goals of our adult students.”
Bickel comes to the university with nearly 16 years of leadership experience in higher education marketing. Most recently, he was interim executive director of Marketing and Communications for Montgomery County Community College (MCCC) in Blue Bell, Pa. In that role, he executed brand strategy, employing marketing campaigns designed to heighten visibility of the college and drive enrollment. Prior to MCCC, Bickel served in a senior management position at Villanova University in Villanova, Pa., where he was hired as that institution’s first director of marketing. He began his career in higher education as the chief marketing and communications officer for Southwest Wisconsin Technical College in Fennimore, Wis.
“Thomas Edison State University is a pioneer and leader in online education for adults,” said Bickel, “and I am honored to undertake the vital role of associate vice president for University Marketing and Recruitment as TESU navigates this increasingly competitive marketplace. By elevating awareness of the university and its programs, we hope to serve many more adult students who are seeking to better themselves both professionally and personally. I am grateful for the opportunity to continue advancing the mission of the university during this extraordinary time in the school’s history.”
Bickel holds a Juris Doctor from the University of California, Davis School of Law (King Hall) in Davis, Calif., and a Bachelor of Science in Graphic Communications from California Polytechnic State University in San Luis Obispo, Calif.
Toni M. Terry, BA